Determine and use audience vulnerabilities
How to determine the very VULNERABILITIES of the target audience that the PSYOP analyst needs so much to form impact scenarios?Maslow's theory is just one way to identify target audience vulnerabilities suitable for PSYOP.Vulnerabilities are the needs that arise in the target audience, which they will seek to satisfy or benefit from them as soon as they are satisfied.Vulnerabilities are a manifestation of an unmet or perceived need of the target audience. The key word…
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