Positive Technologies posted a bland slide deck disguised as foresight. Their list of “top threats” reads like a security 101 cheat sheet: ransomware will rise, data theft will persist, supply-chain hacks will happen, and AI will show up on both sides. Any junior analyst could draft that list during orientation. They pass off predictable common sense as breakthrough insight, then charge you for the privilege.
Sergey Lebedev follows with a worn metaphor about locks and alarms, as if defenders never heard of antivirus or firewalls. He pivots straight into a sales pitch for MaxPatrol EDR and a Belarusian antivirus partnership, wrapping product plugs inside an “interview” that pretends to educate. Marketing teams call that soft sell. Real analysts call it padding a press release.
Audiences deserve real projections built on data, scenarios and risk gradients, not comfort statements. Deep research should trace emerging tactics, exploit chains and threat actor motives. This fluff offers none of that. Any organization that pays for those vague “predictions” funds a marketing stunt, not meaningful guidance.
