About advertising in online broadcasting, if there is no difference with offline broadcasting (for example, if the advertisement was distributed in a program that aired on a TV channel and then uploaded to YouTube without changes).
You can read more about the new article on the website of the Media Rights Protection Center.
Okay, how exactly does this law affect me?
The new regulation will affect everyone who places ads on the Internet and who is involved in this process, experts say . Including the creators of contextual, targeted and media advertising. So if you are one of them, this applies to you.
Bloggers will also fall under the law, since in fact they are advertising distributors.
And telegram channels too?
Yes (however, this was formally the case before, say the lawyers of Roskomsvoboda). But the key point is to distinguish information material from advertising.
On October 26, 2022, the FAS clarified that advertising in Telegram does not require marking when the resource is used as a messenger, that is, for the exchange of specific messages. Information communicated to a wide range of users through telegram channels is subject to the law on advertising and requires labeling
That is, a repost from another telegram channel will not be considered an advertisement? Or a recommendation to read this telegram channel?
Everything will depend on what information is contained in this post, whether it is advertising or not. Recall that advertising is information disseminated in any way, in any form and using any means, addressed to an indefinite circle of people and aimed at drawing attention to the object of advertising, generating or maintaining interest in it and promoting it on the market.
But each case should be evaluated on an individual basis, since one word can give the text an advertising color, warns the lawyer of the Center for the Protection of Media Rights Ekaterina Zuban .
The same applies to recommendations: it is important in what form they will be. If you simply describe a socially important event and provide a link to a telegram channel where you can read more about it, this is not considered an advertisement.
On November 21, 2022, the FAS clarified that advertising does not include:
– reference, information and analytical materials (reviews of domestic and foreign markets, results of scientific research and testing);
– a review of several products from different manufacturers, if its main goal is not to promote the product on the market (but if a particular product is given special attention, it is given redundant and positively emotionally colored information, there are calls to purchase the product, including store addresses, then such content may be recognized as advertising);
– organic integration (if attention is focused on the product in the video, including by describing its characteristics, properties or expressing the blogger’s positive attitude towards it, integration is not considered organic).
