When the opponents have committed some action, you take retaliatory steps in a reaction situation. At the “Analysis of enemy actions” stage, it is necessary to understand what precisely the enemy has done. To do this, study the identified shock content (message) and understand what idea (topic) the enemy wants to convey to the audience. Having understood this, we can assume who exactly constitutes the target audience of this information operation. There may be several audiences, and their impact may differ. And based on this understanding, it is possible to predict the purpose of the enemy’s information operation. The “Analysis of enemy actions” stage in PSYOP is a nuanced and multifaceted process that forms the foundation for devising appropriate countermeasures. By understanding the shock content’s theme, target audience, purpose, accessibility, understandability, potential rejection, and alignment with audience views, practitioners can gauge the likely success of the enemy’s information operation and plan an adequate response. This in-depth analysis is essential in the modern landscape of information warfare, where rapid and precise reactions to misinformation and manipulation are vital to safeguarding the integrity of information and influencing the audience in a positive direction. Strategically designed countermeasures neutralize or mitigate the effects of an enemy’s information attack.
